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i will

I will believe anything is possible

I will dance like no one is watching me

I will pack my life with great memories

I will think for myself

I will relax and go with the flow (occasionally)

I will swap worry for wonder

I will keep learning

I will choose to be happy

I will enjoy the workweek & the weekend even more

I will fake it ‘til I make it

I will take life head-on

I will eat, drink and be merry

I will be empathetic

I will stop to smell the roses

I will take every day as it comes

I will celebrate life

I will make a difference

I will appreciate the small things

I will smile – even when it hurts

I will explore my own backyard (and overseas)

I will make time for my family

I will look for the silver lining

I will enjoy the journey

I will take time to reflect

I will be honest

I will play

I will make the most of my day

I will unlock my potential

I will get there eventually

I will have my cake and eat it too

I will enjoy a belly laugh

I will make myself at home

I will make love not war

I will believe it when I see it.

I will forget about chores

I will give more than I expect to receive.

Published

How to Use Visualisation Techniques to Achieve Your Goals

By Frank Niles, Ph.D.

In life and work, success begins with a goal. It could be losing weight, asking for a raise, quitting smoking or starting your own business. Big or small, goals give us purpose and, like a compass, keep us headed in the right direction. Of course, it then takes lots of hard work and determination to reach your destination.

Writing over 2,000 years ago, Aristotle described the process this way: “First, have a definite, clear, practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends: wisdom, money, materials, and methods. Third, adjust all your means to that end.”

Unfortunately, many of us remain stuck at the goal stage. We start out with good intentions and perhaps a plan, but then we can’t seem to make it happen.

There are countless reasons that this occurs — busyness, impatience, fear and negative social pressures are some of the usual culprits — so how do we respond to these challenges and move in the direction of our goal?

Seeing Is Believing

Before we can believe in a goal, we first must have an idea of what it looks like. To paraphrase the old adage: we must see it before we can believe it.

This is where visualization comes in, which is simply a technique for creating a mental image of a future event. When we visualize our desired outcome, we begin to “see” the possibility of achieving it. Through visualization, we catch a glimpse of what is, in the words of one writer, our “preferred future.” When this happens, we are motivated and prepared to pursue our goal.

Visualisation should not be confused with the “think it and you will be it” advice peddled by popular self-help gurus. It is not a gimmick, nor does it involve dreaming or hoping for a better future. Rather, visualisation is a well-developed method of performance improvement supported by substantial scientific evidence and used by successful people across a range of fields.

Take athletes, for example. Studies show that visualization increases athletic performance by improving motivation, coordination and concentration. It also aids in relaxation and helps reduce fear and anxiety. In the words of one researcher, “visualization helps the athlete just do it and do it with confidence, poise, and perfection.”

Former NBA great Jerry West is a great example of how this works. Known for hitting shots at the buzzer, he acquired the nickname “Mr. Clutch.” When asked what accounted for his ability to make the big shots, West explained that he had rehearsed making those same shots countless times in his mind. Other sports legends like Michael Jordan, Larry Bird, Tiger Woods and pitcher Roy Halladay have also used visualization to improve their performance and achieve their personal best.

Why Visualization Works

According to research using brain imagery, visualization works because neurons in our brains, those electrically excitable cells that transmit information, interpret imagery as equivalent to a real-life action. When we visualize an act, the brain generates an impulse that tells our neurons to “perform” the movement. This creates a new neural pathway — clusters of cells in our brain that work together to create memories or learned behaviors — that primes our body to act in a way consistent to what we imagined. All of this occurs without actually performing the physical activity, yet it achieves a similar result.

Putting It All Together

Remember, you don’t have to be an elite athlete to benefit from visualization. Whether you’re a student, businessperson, parent or spouse, visualization will keep you tethered to your goal and increase your chances of achieving it. The power of visualization is available to all people.

There are two types of visualization, each of which serves a distinct purpose, but for greatest effect, they should be used together. The first method is outcome visualization and involves envisioning yourself achieving your goal. To do this, create a detailed mental image of the desired outcome using all of your senses.

For example, if your goal is to run your first marathon, visualize yourself crossing the finish line in the time you desire. Hold that mental image as long as possible. What does it feel like to pass under the finishing banner, looking at your watch, the cool air on your overheated body? Who is there to greet you as you finish? Your family? Friends? Other runners? Imagine the excitement, satisfaction, and thrill you will experience as you walk off the lactic acid and fall exhausted into their arms.

Some people find it useful to write their goal down, and then, in as much detail as possible, translate it into a visual representation. It could be a hand-drawn picture, a photograph or a diagram. The media doesn’t matter, just as long as it helps you create a vivid mental image and stay motivated.

The second type of visualization is process visualization. It involves envisioning each of the actions necessary to achieve the outcome you want. Focus on completing each of the steps you need to achieve your goal, but not on the overall goal itself.

Back to the marathon example: Before the race, visualize yourself running well — legs pumping like pistons, arms relaxed, breathing controlled. In your mind, break the course into sections and visualize how you will run each part, thinking about your pace, gait and split time. Imagine what it will feel like when you hit “the wall,” that point in the race where your body wants to stop, and more importantly, what you must do to break through it.

You may never run a marathon. However, you can use the same principles to achieve any goal — create a vivid mental picture of yourself succeeding, envision what you must do during each step of the process and, like a runner pushing through “the wall,” use positive mental imagery to stay focused and motivated when you experience obstacles or setbacks.

Visualisation does not guarantee success. It also does not replace hard work and practice. But when combined with diligent effort (and, I would add, a strong support network), it is a powerful way to achieve positive, behavioural change and create the life you desire.

Contact iwinehq today to see how we can help.

Published

4 Lessons on How to Find the Right Direction in Life

By 

which way

 

“Life’s blows cannot break a person whose spirit is warmed by the fire of enthusiasm.” ~Norman Vincent Peale

“Something just doesn’t feel right,” I thought to myself as I walked into my house after a long commute from work, being greeted by my exhausted spouse, who was trying to manage the kids after putting in a long day at her own job.

Work hard, save money, buy a house, and live happily ever after. The formula I grew up with didn’t seem all that great anymore. Was it broken? I mean, I worked at a good job but felt as though I was meant to do more.

My stress and anxiety were heightened by the increasing uncertainty in my career, the unpredictability of events, and the complicated, fast nature of life, especially over the last few years.

I became stuck, frozen, and paralysed by the chaos of life and work I felt all around me.  

With no reasonable approach apparent I stood still. Examining my life, overthinking all the various life paths in front of me, presented a scary picture. Each path looked worse than the other, inhibiting any possible action I might take.

As I was spinning down this spiral of anxiety, my life stagnated and I just felt hopeless.

Then one day, I took an unexpected trip that changed my life and led me down an unpredictable path, where I learned, adapted, and grew to understand myself better. It also led me toward a life purpose that was neither grand nor perfect, but it seemed to fit. It just made sense, and I discovered it by chance.

Or was it by chance?

Breathing fresh air into a stagnant soul, I felt alive again, traveling on a road despite the uncertainty existing around me.

Over the last few years, through my journey of trying to figure out which path to follow, I learned a lot about those factors that led me to ultimately discover what I think I’m meant to do.

As a result, I am currently in the middle of a major life change, going from a twenty-year corporate career to being an author, speaker, and career counselor. While I am not sure how the next few years will go, I am at last open to new possibilities.

Here are four lessons I learned on how to find the right direction in life:

1. Stop overthinking.

So much of our stress and anxiety about the future stems from all the analysis and thinking we do as adults. We ask ourselves all sorts of questions. I recall countless nights lying awake, entertaining ideas, and wrestling with my soul. I tried so hard to figure out where I would end up that I often felt defeated before I even began.

But all the overanalysis got me nowhere; it just burned more time.

The reality is that no matter how smart we may be, we cannot predict the future. Things are moving so fast and we’re so interconnected that it is impossible to predict where you’ll end up five years from now.

You just don’t know. And that’s not necessarily a bad thing, because you will not be basing your choice of direction on a forecast that’s likely to be wrong.

You’ll be making your choice on what’s really important to you, right here and right now, not tomorrow.

By recognizing and ultimately accepting the unpredictable nature of life, we can stop overthinking and overanalyzing, and start living more in the present moment. This helps to open the mind up to the possibilities of today.

2. Try anything. Do something.

When you take action and start doing things, you begin to feel better almost immediately. Instead of thinking about some far-off place in your head, full of uncertainty, you will be working on something that is really certain: your actions.

So many times, I got caught up in the chaos of life and was consumed by it, until I realized that, while I cannot control what will happen tomorrow, I can control the actions I take every single day.

That’s the real beauty of life—knowing that you have absolute control over each of your thoughts, words, and actions.

And by trying, moving, asking, engaging, experimenting, and walking forward, you are one step further than where you were yesterday. And you just never know where that one step will lead you.

3. Follow your inner voice.

I used to feel that if only I knew more, I would be able to make a better decision about the direction I wanted to take in life. But as I dug deeper trying to get more information, the hole got so deep that I found myself buried.

Confused and overwhelmed by so much information, some of it conflicting, I just didn’t know what or whom to believe.

Then, I just let go. I let go of all evidence and started following my gut.

I took chances; I took small steps walking forward in the dark. I stumbled, fell, but got back up and went in a different direction. Then again, and again, and again. As they say, the first step was the hardest, but I eventually found my way, not because some data point on a career chart showed me which way to go, but because I started to trust my inner voice.

Sure, it was often wrong, but it got better eventually because I was out there doing and learning—not sitting and waiting.

4. Believe in yourself.

When I first started exploring new opportunities to find the right direction in my life, I found myself overwhelmed by the competition. There were so many others just like me trying to do what I was doing.

Turning to my friends didn’t offer any respite, because, instead of encouraging me to try new avenues, some of them brought me back to where I began. “Why don’t you be more pragmatic?”

With such seeds of self-doubt sown within me, it took me some time to recover my momentum. It was in the positive voices of so many others, in blogs such as this, in videos, and in social media, that I found encouragement to keep at it. It felt like these voices were talking about me.

And in that positive lens, I found the light inside of me to bring forward the resiliency that until then had lain dormant.

No longer suppressed by someone else’s ideas of the way things “ought to be,” I continued on my newly discovered path. The more I focused on my own voice and the voices of encouraging friends, the more I grew to believe in myself.

Although for some, finding the right direction might require the journey of a lifetime, I do believe there is one direction in which we are all meant to go: forward.

By taking small steps each and every day, putting aside overthinking, and realizing that you have everything you need deep within, you can find the right direction in your life. And while it may not be the direction you expected, it will work out just fine.

Photo by katiaromanova

Contact iwinehq today to see how we can help.

Published

10 reasons to hire a consultant

10 reasons why you should hire a consultant.

why

Whether to hire a consultant or not is always a challenging question to answer. Here are 10 reasons why you should hire a consultant.

1. A consultant may be hired because of their expertise.

This is where it pays to not only be really good in the field you have chosen to consult in, but to have some type of track record that speaks for itself. For example, when I mentioned earlier that I had become an expert as a fund-raising consultant, I knew that every client who hired me was doing so partly on the basis of my track record alone. After all, if you are a nonprofit organisation that needs to raise $1 million, it makes sense to hire someone who has already raised millions for other organisations.

2. A consultant may be hired to identify problems. Sometimes employees are too close to a problem inside an organization to identify it. That’s when a consultant rides in on his or her white horse to save the day.

3. A consultant may be hired to supplement the staff. Sometimes a business discovers that it can save thousands of dollars a week by hiring consultants when they are needed, rather than hiring full-time employees. Businesses realize they save additional money by not having to pay benefits for consultants they hire. Even though a consultant’s fees are generally higher than an employee’s salary, over the long haul, it simply makes good economic sense to hire a consultant.

4. A consultant may be hired to act as a catalyst. Let’s face it. No one likes change, especially corporate America. But sometimes change is needed, and a consultant may be brought in to “get the ball rolling.” In other words, the consultant can do things without worrying about the corporate culture, employee morale or other issues that get in the way when an organisation is trying to institute change.

5. A consultant may be hired to provide much-needed objectivity.Who else is more qualified to identify a problem than a consultant? A good consultant provides an objective, fresh viewpoint–without worrying about what people in the organization might think about the results and how they were achieved.

6. A consultant may be hired to teach. These days if you are a computer consultant who can show employees how to master a new program, then your telephone probably hasn’t stopped ringing for a while. A consultant may be asked to teach employees any number of different skills. However, a consultant must be willing to keep up with new discoveries in their field of expertise–and be ready to teach new clients what they need to stay competitive.

7. A consultant may be hired to do the “dirty work.” Let’s face it: No one wants to be the person who has to make cuts in the staff or to eliminate an entire division.

8. A consultant may be hired to bring new life to an organization.If you are good at coming up with new ideas that work, then you won’t have any trouble finding clients. At one time or another, most businesses need someone to administer “first aid” to get things rolling again.

9. A consultant may be hired to create a new business. There are consultants who have become experts in this field. Not everyone, though, has the ability to conceive an idea and develop a game plan.

10. A consultant may be hired to influence other people. Do you like to hang out with the rich and famous in your town? If so, you may be hired to do a consulting job simply based on who you know. Although most consultants in this field are working as lobbyists, there has been an increase in the number of people entering the entertainment consulting business.

read more on our blog

Contact iwinehq today to see how we can help.

Published

the success series – the chant

i am determined to succeed, failure is not an option.

When the times are dark and the optimism is low, remember today

At this point i can and will succeed.

I cannot & will not fail.

Published

How well do your cellar door staff perform ?

Are your cellar door staff passionate, knowledgeable and respectful of the wineries history and its wines?

Do the cellar door staff you hire turn out to be as talented and engaged as you expected them to be? Reflect for a moment on the challenges you have experienced as a consequence of getting hiring decisions wrong. Have you lost time, energy, resources and momentum by selecting candidates who fail to deliver? or worst still damage your brand without you even knowing.

Do they interact well with customers and offer tastings according to the customers needs or follow a script.

Do you know how customers feel about your cellar door staff?

We tend to employ people that we like or have similar views to us , I know I’m guilty of that. I like people I can relate to, understand, communicate with but the pitfall can be – do the customers like them ?

Your ability to grow, retain, inspire and leverage people is profoundly influenced by the quality of the selection decisions you make. Here are five essential ways to hire great people who are willing and able to perform at the level you need them to.

1. Understand the role and person you need

Before you start your search for candidates, take the time to fully understand what and who you are looking for. Review or design the job by identifying the roles and responsibilities of the position, as well as your selection criteria. Having a position description will help keep you focused on what matters most throughout the process.

Recognise the non-negotiable outcomes you need the person to achieve and challenges they are likely to encounter. Identify the capabilities and character traits needed to be successful in the role and your business. Think beyond technical skills to the knowledge, experience and behaviours that will enable someone to be an effective member of your team.

2. Apply a consistent approach

A consistent approach throughout the hiring process will unquestionably impact the quality of decisions you make. Most importantly, it will enable you to accurately assess candidates relative to one another, as well as to provide a fair opportunity to everyone who applies.

A consistent process begins with a clear view of the approach you will take. For example, what steps in the process will you ask candidates to participate in? Will you conduct phone interviews? How many face-to-face interviews will you conduct? When will reference checking occur? Interview guides that include questions aligned to your selection criteria are essential tools that will help you assess staff consistently.

3. Assess business fit

Identify the values and behaviours you need every new member of your team to bring, and ask questions that expose the candidate’s alignment with each. Read between the lines and observe attitude when reading application documents, conducting interviews or completing reference checks. Assess the candidate’s priorities, philosophies, beliefs, prejudices and motivations.

Consider the likely impact the candidate’s approach to doing their job and dealing with others will have on their success, and that of the team. Never ignore concerns you may have about cultural alignment. The way people choose to behave defines the extent to which they effectively apply their talents. Unless you believe someone is likely to behave successfully, don’t hire them.

4. Assess competence

Search for evidence in the candidate’s career history that they have the ability to achieve the outcomes they need to. Ask that they demonstrate when they have successfully been able to apply their knowledge, skills and experience within a similar context. Provide a clear view of the core objectives, responsibilities, challenges and complexities of the role, and explore their motivation to take on the job.

Assess technical and intellectual abilities by asking candidates to participate in assessment tasks such as tasting wine, presentation or scenarios. Take steps beyond discussing the candidate’s level of competence to testing them through practical application. Give candidates reasonable time to prepare but also test the depth of their capabilities by requiring that they ‘think on their feet’ and resolve challenges in the moment.

5. Assess career goals

Amongst the most common challenges for managers is retaining people for a reasonable period of time. Explore each candidate’s motivation for applying and assess the extent to which the role you have to offer is a good next step for him or her. For example, hiring someone to be a team member when they are eager to move into a management role is likely to impact their engagement, performance and ultimate tenure. Any candidate who sees your role as a stepping stone to where they really want to be is likely to leave if a more attractive offer comes along.

On a recent trip to the Barossa Valley I was so overwhelmed by the cellar door woman constantly talking at me  that I could not wait to get out of there. She had been there for 10 years, so clearly the owner thought she was doing a good job and to be fair maybe other people relate to her better.

But do you want cellar door staff that only some customers relate to or do you want cellar door staff that everyone relates to because they change their delivery according to different customers.

Being able to read customers is a difficult thing and staff need training in being able to read customers

Read our post on customer segments

The answer to the question is, of course, simple, you ask them .

You ask your cellar door visitors how their experience was, either simply at the cellar door

How was your experience today?

This will give you an overall picture but unfortunately not that detailed or specific

Or post visit, through surveys or detailed research

Or you can ask them at the cellar door using a new platform called Cuspidor.

Providing an exceptional visitor experience does not happen by chance, it requires a detailed breakdown of the elements and responses according to different customers needs. Cellar door staff play a vital role in the overall customer experience.

 

WFA guide to a successful cellar door

Location
Close to, or preferably part of, a main tourist route.
Your proximity to target markets and/or high-population areas.
Your ability to attract visitors year round.
Being part of a strong tourism region and/or close to other wineries.

First impressions
Brand consistency through your signage, buildings, grounds and facilities.
Professionally presented and maintained entrance, grounds and buildings.
Authenticity and a clearly recognisable point of difference.

Signage
Strong entry statement that entices visitors to stop.
Good directional signage into and throughout your property.

Extra selling points
Adequate parking for a range of visitors, including buses, caravans and limousines.
Your ability to create a destination in your own right.
Features that encourage referrals from other wineries and attractions.
Family-friendly facilities and grounds.
Links with nature-based activities.
A range of facilities that lead to a ‘total tourism experience’.

wfa.org.au

Published

How to get more from a wine club

10 Tips to Multiply Your Wine Club Memberships

offered by 360winery

A successful wine club is a strategic arrow in every winery owner’s quiver. Your wine club not only ensures a guaranteed, regular income, but also helps your winery build an ongoing relationship with its most valuable consumers. Cheers to that!

However, according to research, 59% of wine clubs have fewer than 500 members. In fact, the average wine club member stays with his/her club for about 22 months. How can you swing these figures around to reduce attrition and multiply your wine club membership? Here are 10 tips to help your wine club increase club membership, customer loyalty and profitability:

1. Raise the bar of your tasting room:

Did you know thatalmost 90% of wine club members are signed up in the tasting room? Therefore, it is key that you set out to impress and engage your tasting room visitors from the word go!

Make sure that your wine club brochures and signage are clearly visible around your tasting room. More importantly, encourage your staff to be courteous and helpful. Train your employees or let us do it for you to naturally include wine club information as they talk through the tasting and estate tours.

 

2.Keep your wine club’s Web page updated:

Hopefully your winery’s website is one of the best tools to help convert ordinary fans into dedicated club members. Therefore, make sure that information about your wine club is regularly updated on your site. In addition, remember to upload your winery’s news, and details about upcoming events and promotions. And evaluate the website so you can understand how the customer perceives it

Creating multiple alleyways that lead to your wine club’s Web page is a clever way to draw in potential wine club members. Therefore, make sure that your blog posts and social media buttons are linked to your wine club’s Web page. Articles that offer valuable information to wine enthusiasts will build their confidence in your brand, and ultimately help increase club sign ups.

3.Create a referral reward system:

Recommendations and referrals are also great ways to attract wine lovers to your wine club community. A referral reward system can help your winery increase sign ups. In fact, do consider offering incentives, such as a free bottle or a discount per referral.

Finally, don’t forget to leverage one of the most powerful communication tools out there – social media! Yes, indeed! Social media is an excellent platform for members to share their experiences and recommend your winery.

If you don’t have enough social media content Cuspidor is a quick and simple way to get more.

4.Host creative events:

Wine seminars, wine blending classes, art exhibitions and musical concerts are just some of the fun events that your wine club can host. In addition, you can pair up with a local producer of olives or gourmet cheese to give your wine club an edge.

While you offer exclusive events for your wine club members, do remember to craft a range of events to attract a wider audience. For example, consider a breakfast event, instead of always hosting events in the evenings. Give your club members a variety of events and activities to look forward to – and they will surely spread the word about their awesome wine club!

5.Make signing up an easy and smooth process:

A complicated and cumbersome signing up process is a big roadblock in getting new club members. Therefore, consider setting up a dedicated kiosk facility, perhaps with an iPad app, for club sign ups in your tasting room. This will make registration an easier and interesting process for your consumers.

Don’t forget your virtual visitors! An online registration form to join your wine club should be placed in a prominent spot on your winery’s website or have it as a thank you page

6.Don’t skimp on the privileges:

Treat your wine club members like VIPs. After all, they are your most loyal consumers, and they deserve special privileges. Offer your wine club members benefits like access to limited-edition wines, invitations to exclusive events, discounts on purchases, private tastings and gift vouchers.

A good winery software can help you track club member details, purchase histories and preferences. The people behind Cuspidor – a new tasting platform, are also working on recognition software using peoples mobile phones so you can greet them as they enter.

These systems will enable you to offer them personalised treatment and service. Remember that a pampered wine club member is more likely to recommend your wine club to friends and family!

7.Be generous with options:

26% of wine club members quit their clubs because they did not like the wines shipped to them.

Giving your wine club members an option to pick the wines they love is a great strategy to retain members. 360Winery is a winery management software that supports multiple club packages, pricing tiers and shipment frequencies.

8.Stay away from discount motivation:

Several wine clubs offer discounts at the time of sign ups. While there is nothing wrong with this strategy, this opens the door to “sign-up-then-cancel” members.

Remember that you want to encourage customers to join your wine club for the exclusive experience, and to be in the company of other wine connoisseurs. Therefore, avoid the “if you sign up today, you get this bonus” philosophy. Promote your wine club for its authentic experience, and not its discounts!

9.Get to know your customers:

Determining your customers’ needs and preferences will go a long way in ensuring that your wine club is able to meet their specific needs. Iwine HQ a specialist in customer understanding can assist. Asking first-time visitors the right questions can help you identify whether your wine club can meet their needs or not. Therefore, it’s key that you train your staff to be attentive to small details, and offer personalised service and treatment to each visitor.

Surveys are also a great way to stay updated about your customers’ needs. Remember to regularly ask for, and act upon, feedback from your loyal patrons.

10.Stay in touch:

Keep your wine club members updated about club news and promotions. Apart from regular e-mails, updates and newsletters, use social media to keep in touch. This will not only encourage more interaction among your wine club community, but also be a great promotion tool for your wine club.

Wine festivals and special industry events are also great avenues to interact with existing and potential members. Every event that your winery hosts is a great opportunity for you to grow your mailing list.

And check out Cuspidor a great way of building your current or potential wine club database.

If you would like expert advice on how to start, manage or expand your wine club, please do not hesitate to contact us

Published

Do you know how many customers come back or is it all too hard?

Businesses always try to woo customers with impeccable customer service during the buying cycle.

But what happens after all your efforts pay off and the customer buys from you?

What happens after they have bought the wine/beer, and they leave the winery/brewery?

Most businesses put their focus back on new customer acquisition and do whatever it takes to win them over and get the deal done over and over again. The cycle continues in pretty much the same fashion, until the old customers come back to do more business.

But the question is: Will they come back?

The answer is simple: not unless you give them reasons to do so. 

I’m not saying that you don’t need new customers.

Every business needs them; it’s virtually impossible to grow without making new customers.

But to ignore an existing source of revenue that’s right under your nose is just bad business sense. For many businesses, the total customer lifecycle is about the buyer’s experience from the beginning to the end.

What comes after is often left out. This is a huge mistake. When you think of it from a customer’s standpoint, it’s not hard to understand why.

Despite the fact that customer acquisition is six times the cost of retention, a new report concludes that more than eight out of 10 companies tie their business objectives to customer acquisition but less than half give importance to retention.

In a world where terms like “Yelp economy” are sometimes used to highlight the fact that companies are being watched and discussed by clients, both past and present, it’s becoming increasingly important for businesses to spend a little more effort post-sale or in between sales.

Luckily iwine HQ  can help you map the customer journey from customer attraction to customer return.

Because we start at pre cellar door arrival to return visit, we take into consideration all events, all touch points, so that we can build a complete customer journey map, using new tools like Cuspidor, we now have an opportunity to engage with customers post visit and if there were low points in their visit, find out why.

If you would like to make your life easier and more informed contact iwine HQ straight away!

Published

Wine Tourism and Cellar Door Grant

The Wine Tourism and Cellar Door Grant was announced by the Australian Government on 2 December 2016.

The grant aims to encourage Australian wine tourism and will be administered by the Australian Grape and Wine Authority from July 2019.

Consultation on draft grant guidelines

Draft grant guidelines and draft application forms for the Wine Tourism and Cellar Door Grant are provided below and available for public comment until Wednesday 18 October 2017.

The draft grant guidelines incorporate the eligibility criteria already finalised by the Australian Government in July 2017. As a result, the following sections are not open for further comment:

  • Section 3 ‘Who is eligible to apply for funding’
  • Section 4 ‘What qualifies for funding’
  • Glossary.

All other content and dates are open for consultation and remain subject to change.

For more information visit the Department

If you need assistance working through the process, please do not hesitate to contact iwine HQ

Published

Export and Regional Wine Support Package

​The $50 million Export and Regional Wine Support Package (the Package) aims to help transform the Australian grape and wine industry by showcasing the nation’s wine tourism offering and driving demand for Australia’s wine exports.  The Package and all associated grants will be administered by the Australian Grape and Wine Authority.

Three grant programs will be offered under the Package.

Grant Title Grant Objective Grant Type Funding Available
Wine Export Grants To reduce the transaction costs of exporting for wine exporters, and in doing so increase opportunity to grow exports from Australia to China, Hong Kong, Macau and the United States. Open non-competitive $1,000,000
(maximum of $50,000 per grant)
International Wine Tourism State Grants To support state wine associations to work collaboratively with wine tourism stakeholders to identify and plan for strategic initiatives that aim to build international wine tourism within the state, and/or undertake activities prioritised through strategic plans aimed at building international wine tourism within the state. Targeted non-competitive New South Wales Wine Industry Association Incorporated: $1,000,000

Queensland Wine Industry Association Incorporated: $500,000

South Australian Wine Industry Association Incorporated: $1,000,000

Victorian Wine Industry Association Incorporated: $1,000,000

Wine Industry Association of Western Australia Incorporated: $1,000,000

Wine Industry Tasmania Limited: $500,000
International Wine Tourism Competitive Grants To support stakeholders to implement initiatives, which will grow the number of and/or spend by tourists visiting a region of Australia for the purposes of international wine tourism. Open competitive $5,000,000
(maximum $250,000 per grant)

Consultation on draft grant guidelines

Draft grant guidelines and draft application forms for the three grant programs are provided below and available for public comment until Wednesday 18 October 2017.

All content, including dates, has been drafted for consultation only and remains subject to change.

For more information visit the department

If you need assistance working through the process, please do not hesitate to contact iwine HQ