A recently published report by Wine Australia found, generally, “wine brand websites to be quite primitive and generally poorly maintained” , there were some expectations but many there was a lack of current contact information, current product information, ‘dead links’ and blog pages with little, old, or no content. Many sites did not offer on-line purchases of wine and, in some cases, did not provide the information a customer would need to find the wine from a distributor”

Part of the study concentrated on e-groups and the impact that being part of the group had on their engagement. The results demonstrated that, even after only one community event experience, this approach to consumer engagement has the power to significantly satisfy a range of consumer needs and engage them in a mutually satisfying, co-created wine experience, which in turn, leads to brand attachment with the subsequent benefits of enhanced word of mouth (WOM) recommendations and willingness-to-pay-a-premium-price (WPPP).

the full report can be found here