How far or how close is your gap?

For many businesses, the perception gap can be very wide, not because they are not concentrating on their customers, but because they are not prioritising the items that their customers are.

The way customers rank what’s important to them can be completely different to what you think is important to them. You may think they are very interested to hear what new products/vintages you have however for them it may be way down their list.

Its important to align the perception gap, so what’s important to your customers has the same ranking as what’s important to you. Otherwise you may be concentrating on producing marketing material, e-newsletters, participation opportunities that are simply just not something they consider too important, which ends in frustration, wasted time and money.

iwine HQ can help you to find out what’s important to your customers and therefore what should be important to you.