we certainly aren’t driving into the countryside for wine alone
Experiences are also part of the package – be they winery tours, exclusive tastings or varietal blending workshops such as those offered by Wolf Blass, Wynns and Tahbilk, all of which offer the chance to take a home a personalised bottle of your own unique wine. Many cellar doors double as museums or art galleries, and musical entertainment is also commonplace: Hunter Valley’s Hope Estate, Yarra Valley’s Domaine Chandon and Margaret River’s Leeuwin Estate continue to host some of the world’s biggest acts.
It’s unsurprising to find that the wine itself has become secondary in this modern age of wine tourism. The internet puts the world’s wines a mouse-click away, so we certainly aren’t driving into the countryside for wine alone.