- the wine will sell itself
- customers will find our cellar door of their own accord
- once customers have tasted our wine, they will buy more
- we have great signage
- our cellar door staff are fantastic
- the ambience in our cellar door is superb
- people loves us, they just don’t put it on Facebook
- i know what customers will like, they don’t have to tell us
- our customer service is second to none
- we will be in business in 10 years time
This may seem a little harsh, but some wineries are far too close to be objective, i know i am guilty of it myself.
The hard truth is sometimes exactly that – hard, hard to hear and hard to take, but i ask myself, do i still want to be in business in 5 years time and the answer is, of course, YES.
After a recent trip to the Claire and Barossa Valley, i was amazed at the missed opportunities. Only 1 cellar door asked for my email (that was Penfold’s) and I bought hundreds of dollars of wine. Don’t these wineries want to know who i am , don’t they want me to become a member of their club or invite me to their events.
There was a number of wineries that i would not go back to and that’s because of the cellar door experience. I would have liked to have told them but how can you? Knowing what your customers feel about your wine and winery is vital to the long term success of your business.
Luckily a new innovation –Cuspidor– which can help customers record which wines they loved and captures their details at the same time, can change that. It won’t change if they have a bad experience, but thats where we come in.
If you would like a quick and dirty appraisal or a full audit of your cellar door experience please contact us and we can provide you with an indepth insight of the customers experience.
We can assist you to make sure those myths remain excellently that myths that don’t apply to your winery
Further reading
I came across a great article by wine compass on ‘how to know you are at a great cellar door’